In the Age of the Internet, managing your reputation has become more complex.

Here’s why:

“Negative media is much worse today than it was decades ago. Back then, bad press would last a day or two, maybe more depending on how controversial the subject was—or if it was poorly handled. Today, bad press is proliferated online, not just on websites hosted by traditional print and broadcast media but also across dozens of social media channels, on blogs and in videos. It’s all permanent record now, thanks to the Internet.”

Despite the permanence of online content, it is possible to influence the results people see when they search about you.

Read the full post in BC Business: James Hoggan: How to manage your reputation online